Popular music in commercials is nothing new. In fact, advertising right from its very beginning has relied heavily on music to get people's attention, set a mood, create the right brand image and sell the advertiser's product. The reason is simple - It works.​​​



​Music is an important part of  American culture and for that matter, almost every other world culture. It can relax us, excite us, make us want to get up and dance or simply stop and listen -  That's what makes it such a powerful advertising tool.​​



Most music used in commercials is what we call "rug" music - tracks of innocuous "elevator-caliber" music that is just "slid" under the announcer and actors' voices to fill a gap and help bring all of the audio and visual elements of the commercial together. These musical tracks are not meant to be recognizable and they're usually so subtle, you hardly know they're there.



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