PERCEPTION IS REALITY
From the moment we’re born, we take our visual cues from our mother’s facial expression. Our relationship with our world begins with visual, then aural cues. Whether staring at the Eiffel Tower or crossing a bridge into San Francisco, day or night, we marvel at the beauty of these city skylines. Spring, Summer, Fall or Winter we wonder at the beauty and grandeur of nature. Strolling the streets of any city, anywhere...we notice a handsome man, the intrinsic beauty of a woman, the infectious laughter of children. When gazing up into the night sky the wonder, beauty and immeasurable vastness of our universe leaves us awestruck.
As businessmen and women the need to make a visual impression, a ﬁrst impression on our customers both present and future is paramount to our success. We live in a visual society. This is nothing new; it has been part of the human condition for eons.
At First 1mpressiion consultants we're committed to partnering with you to create an engaging, dynamic experience for your present and future customers. Our goal is to assist you in improving your impact in the market place with results that will grow your business, increase your bottom line and ensure longevity in a light speed business economy.
(University of Minnesota Communication Studies)
Figure 2.1 “The Perception Process
Perception is the process of selecting, organizing, and interpreting information. This process, which is shown in Figure 2.1 “The Perception Process”, includes the perception of select stimuli that pass through our perceptual filters, are organized into our existing structures and patterns, and are then interpreted based on previous experiences. Although perception is a largely cognitive and psychological process, how we perceive the people and objects around us affects our communication. We respond differently to an object or person that we perceive favorably than we do to something we find unfavorable. But how do we filter through the mass amounts of incoming information, organize it, and make meaning from what makes it through our perceptual filters and into our social realities.